Simply Natural,
Our Story.
What started as one mother's hope to heal her daughter's skin has grown into a family-run institution — rooted in West African tradition and dedicated to authentic, quality natural products for over 17 years.
From a Mother's
Love.
Simply Natural was founded in 2007 out of one mother's deeply personal mission — to find a natural solution for her daughter's eczema. After conventional remedies fell short, a chance encounter with shea butter at Underground Atlanta changed everything. She brought it home, began whipping her own body butters, and discovered something that truly worked.
What started as homemade batches for family and friends soon found its first real audience at Bill's Flea Market. Word spread. Customers returned. And Simply Natural began its journey from a flea market table to a beloved presence across discount malls throughout Georgia.
For more than 14 years, our family-run business has called the Greenbriar Discount Mall home. And now, with the opening of our Douglasville location, we continue bringing authentic, quality products to our community — one happy customer at a time.
Come visit us in storeAuthenticity & Quality,
Delivered.
Simply Natural was founded on an unwavering commitment to authenticity and quality in natural, African-sourced products. We aim to deliver healthful, beneficial, and beautiful products from African artisans to customers and wholesalers worldwide — honoring tradition, craftsmanship, and sustainability in everything we do.
Shop Our ProductsThe Simply Natural Promise
Every item we offer is carefully sourced from trusted African artisans, ensuring ethical practices, natural ingredients, and premium quality. From shea butter to handcrafted drums, each product embodies our promise to bring you the finest of Africa.
Bringing authentic, quality products to our community, one happy customer at a time.
Sourced with Care,
Delivered with Purpose.
We don't simply resell products — we personally vet every artisan, every ingredient, and every item that carries the Simply Natural name. Our standards aren't driven by convenience; they're driven by the belief that you deserve products that are as honest as the earth they come from.
Whether it's raw shea butter harvested by cooperatives in Ghana, seamoss from the coast of Nigeria, or a hand-carved ceremonial mask from Senegal — you can trust that it's the real thing.
What Quality Means to Us
Every product we carry passes through a personal standard — not a checklist, but a genuine question: would we give this to our own family?
100% natural ingredients — no fillers, no synthetics, no shortcuts.
Direct-trade sourcing — purchased personally from the families and cooperatives who make them.
Handcrafted authenticity — every artifact is one of a kind, carrying its maker's story.
Ethical practices — fair compensation for artisans and sustainable harvesting methods.
The Building Blocks of
Customer Care.
Sustainability
Committed to eco-friendly practices and ethical sourcing to protect our planet and preserve the land that provides these gifts for generations to come.
Integrity
Upholding honesty and transparency in everything we do — from how we source our products to how we communicate with every customer and partner.
Mindfulness
Respecting cultural heritage and supporting artisans with fair trade practices that honor where these traditions come from and the people who carry them forward.
Passion
Driven by a genuine love for natural products that promote health, wellness, and beauty — the same passion that started with one mother and one jar of shea butter in 2007.
Loyalty
Dedicated to building long-lasting relationships with our customers and partners — the kind where people come back not just for the products, but for the people.
Your Satisfaction
Ensuring exceptional quality and service in every product we offer — because your trust is what built this business, and we take that responsibility seriously.
How We Do
What We Do.
Economic Empowerment
Promoting Black Businesses
Creating ongoing opportunities for established and emerging Black-owned small businesses, vendors, craftworkers, and artists — ensuring the future is secured and the legacy of entrepreneurship is passed on.
Partnership & Programs
Community Building
Supporting and building the community by creating strong partnerships and programs that bring people together — from pop-up markets and drum circles to wellness workshops and cultural festivals across the Atlanta metro area.
Culture & Connection
Searching for the Perfect Match
Providing history and instruction to diverse community members, combined with access to global cultures. We bridge the gap between West African tradition and everyday American life, making authentic products accessible to everyone.
Our Standard
Being Simply Natural
Maintaining high standards, excellent service, and quality products in an honest, simple, and natural way. No gimmicks. No shortcuts. Just the real thing — the way it's always been done, and always should be.
More Than a Store.
A Community.
Whether you shop online or walk through our doors in Douglasville or SW Atlanta, you're part of the Simply Natural family. Come feel the difference that 17 years of passion makes.